The Movement — Netherlands

We're rethinking how
we live with plastic.

The 2030 Project is a collective of activists, designers, and everyday people committed to eliminating plastic waste from Dutch daily life by 2030. Through education, community action, and real partnerships — we're making the sustainable choice the default choice.

8M+
Tonnes plastic enter oceans / year
#1
Priority: end single-use plastics
2030
Our deadline for systemic change
From the Field
Project photo 1
Project photo 2
Project photo 3
Project photo 4
Netherlands · Initiative · 2026
2030PROJECT
The mission
Rethinking plastic.
Reducing waste.
A cleaner Netherlands by 2030.
The 2030 Project Netherlands Recycling Sustainability Plastic-Free Future Circular Economy 2030 Goal Make the Switch
Scroll to explore
Progress